Berkeley Media Studies Group is a nonprofit organization dedicated to expanding advocates’ ability to improve the systems and structures that determine health. A project of the Public Health Institute, BMSG conducts research to learn how the media characterize health issues. Through media advocacy training and consultation, they help advocates harness lessons from that research and develop the skills they need to shape journalists’ coverage of health issues so that it illuminates the need for policies that improve the places where people live, learn, work and play. They partner with a wide variety of organizations and individuals to build the capacity of advocates, public health professionals and community decision-makers to achieve common health goals in areas ranging from violence prevention to food and physical activity. BMSG co-chairs the Food Marketing Workgroup, a network of more than 200 organizations and individuals dedicated to ending junk food marketing to children, and leads the workgroup’s subcommittee on food marketing targeted at youth of color.

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Berkeley Media Studies Group

Berkeley Media Studies Group

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